A Healthy Blog

Massachusetts health care — wonky, with a healthy dose of reality

Bringing the ACA to All Communities in Massachusetts - Launching ACA Outreach Campaign

Bringing the ACA to All Communities in Massachusetts - Launching ACA Outreach Campaign

July 23, 2013

We want to keep you up-to-date on all the great outreach work that HCFA has been doing. If you hadn’t already heard, we are proud to partner with The Massachusetts Executive Office of Health and Human Services and 10 local community organizations to launch a major public outreach campaign targeted to individuals and families in the Spanish- and Portuguese-speaking communities to explain the benefits coming to Massachusetts through the Affordable Care Act.

This initiative includes public events, focused ethnic media outreach, an advertising campaign, and distribution of educational materials to individuals and families statewide. These efforts will direct consumers to the Massachusetts Consumer Assistance Program (our HelpLine at 1-800-272-4232). We kicked off this campaign in Lawrence the other week with our partners.

HCFA, Seceretary Polanowicz and our partners Health Care For All, Seceretary Polanowicz and our partner organizations

As regular readers of our blog know, thanks to the Affordable Care Act, there will be new, affordable insurance options available for those still without insurance in Massachusetts. All insurance plans will have to show the costs and what it is covered in simple language with no fine print. Help is available in several languages online, by phone and in person for consumers to find the plan that best fits their needs. And we are busy getting the word out to implement the Affordable Care Act, especially in ethnic media around the state. Here’s just a few of the great articles from the launch in Portuguese and Spanish:

El Mundo: Compaña con Medios Latinos: Seguro Médico Para Todos

El Planeta: Nueva compaña de Health Care For All informará en español sobre los beneficios que traerá a Mass. la Reforma de Salud (See Page 8)

A Semana: Health Care For All lança nova companha educativa (Also see Page 8)

The ethnic media campaign is featured by two consumers who will benefit directly from some of the provisions included in the Affordable Care Act. From January 1st 2014, National health reform will help consumers - in between the 300% and 400% percent of the Federal Poverty Level who currently don't have access to subsidized programs in Massachusetts - pay for health insurance. An estimated of 50,000 people who are in that situation in the state will benefit from these tax credits.

"My family and I are having a hard time paying for health insurance. My wife and I both work and do not qualify for Commonwealth Care because our joint salary barely surpasses the income limits for the current state program. We are making a big effort to pay the monthly premiums and deductibles on the private plan that we decided to acquire," said Dionis Mezquita, a Lawrence resident who will benefit from tax credits through the Affordable Care Act. "It is great news for us to know that we will finally be able to access to some help to afford the health insurance we need."

Dionis Mezquita, consumer, speaks at the launch in Lawrence Dionis Mezquita speaks at the launch in Lawrence

We were also so pleased to launch the campaign alongside Secretary of Health and Human Services John Polanowicz. “By working with Health Care For All and our regional partners, we can ensure that individuals and business in every community have access to the information they need about new health benefits under the ACA," he said.

Amy Whitcomb Slemmer and Secretary John Polanowicz Amy and Secretary of Health and Human Services John Polanowicz

Stay tuned for more updates!