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Framingham Enrollment Session: One Example of Effective Partnership with Ethnic Media and Groups on the Ground

Framingham Enrollment Session: One Example of Effective Partnership with Ethnic Media and Groups on the Ground

February 8, 2018

With the end of Open Enrollment approaching, Health Care For All (HCFA) decided to host one last enrollment session in the city of Framingham on Saturday, January 20th 2018 to help those residents who still needed assistance applying for health insurance. HCFA coordinated an event alongside Rede ABR Radio Brasileira, the Joint Committee for Children’s Health Care in Everett, and the Edward M. Kennedy Community Health Center to serve the community.

A group picture featuring all of our dedicated volunteers following a successful enrollment session

Upon arriving in Framingham, the team quickly realized that many people were in need of help. While the enrollment session was not scheduled to begin until 10 AM, the line was already snaking around the outside of the building at 7 AM. Temperatures started in the 20’s and didn’t climb much during the day so we knew that something had to be done to help those standing in line in the cold. Along with cold hands and noses, many of these residents had small children with them as well. Some residents were moved to a backroom opened by ABR Radio Brasileira, our host, where kids had activities to play with and adults could sit and wait with refreshments - and heat! We also collected phone numbers so that people who lived close by could wait at home and come back once their turn was approaching.

Thumbs up for health care! Who can disagree with that?

It can be difficult to estimate how many people will show up to a session of this nature and it is hard to plan accordingly but we had amazing volunteers and partners who adapted quickly and committed to help as many attendees as possible.

The outreach strategies used with our partner organizations were very successful. We implemented an advertising campaign in Spanish and Portuguese on both radio and TV to reach out to diverse communities in the area. Ilma Paixao, who leads ABR Radio, and her team were very effective not just at broadcasting the information about the enrollment session but also connecting with the communities to make them feel welcome and safe, including offering their space to host the event itself. This successful ethnic media campaign was made possible thanks to Blue Cross Blue Shield of MA and the Community Charitable Donation by Sanofi Genzyme. These outreach strategies resulted in many individuals attending who preferred to use Portuguese or Spanish as their primary language. This was not a problem for our team as we had 14 volunteers who were fluent in Portuguese and English with the remaining 5 volunteers being a mix of Spanish speakers and English speakers. 

Health care volunteers hard at work!

Some of the attendees came with questions that could be answered in 10 minutes. Other residents needed to fill out entire applications that can take an hour to complete. We were able to serve most of the people standing in line on the same day, but we knew that four hours would not suffice to meet the needs of all the community members who showed up. We had to do something to help as many as possible. We decided to call the remaining residents on the list and screen them over-the-phone to see if they needed help applying for health insurance before the end of Open Enrollment under the Health Connector. Those who qualified for Connector coverage were asked to call the HelpLine before the end of Tuesday to fill out an application. We also shared magnets with the HelpLine number with people who had questions about other kinds of coverage and asked them to connect to our enrollment experts after the 23rd to make sure that we could help those who needed to take action before the deadline. 

A busy room with a flurry of health care enrollments!

At the latest count, 782 people were served as a result of the Framingham enrollment session. In fact, that number continues to grow as more and more people keep calling into our office regarding coverage questions because they heard about HCFA through the outreach campaign for this session. Word of the event spread so far that we assisted residents from as far away as Lowell, Peabody, and even Cape Cod. This is one of our most successful events as a Navigator organization working with the Massachusetts Health Connector and with the support of the MetroWest Health Foundation. 

All smiles after enrolling in health care coverage

Health Care For All is extremely grateful to the 19 volunteers who took the time and effort to assist us in our efforts to see as many people insured as possible. The same gratitude is felt for each organization that took the time to air our promotional advertisements or share our event with their networks. We are particularly grateful to Rede ABR Radio Brasileira for their hospitality and for allowing us to take over their building for this important event!

-Davis Jackson, Communications Co-Op