A Healthy Blog

Massachusetts health care — wonky, with a healthy dose of reality

Radio Boston To Cover Academic Detailing

Radio Boston To Cover Academic Detailing

January 5, 2010

This Friday at 1:00 pm, WBUR’s show Radio Boston will host Dr. Jerry Avorn and Dr. Leslie Jackowski in a discussion on academic detailing.

Academic detailing is the evidence-based prescription drug outreach and education program that takes information learned through comparative effectiveness research on drugs and translates it into practice for health care practitioners. By using the tactics of pharma marketing, but providing objective information, the program generates better care and cost savings.

According to an economic model developed by Dr. Avorn and Dr. Soumerai at Harvard Medical School and Brigham and Women’s Hospital, every dollar spent on academic detailing returns, at a minimum, two dollars in drug cost savings. Massachusetts began a pilot academic detailing program in 2009, but like so many programs, it has suffered from budget cuts. Despite the limited funding, the program is a success with hundreds of providers getting critical information about Type II Diabetes and Anti-Platelet therapy.

Listen in on Friday (repeated at 3:00 pm on Saturday, or available anytime online after it airs), and then call your state legislator and ask him or her to support funding for academic detailing in the state budget.
-Georgia Maheras