HCFA Launches Major Ethnic Media Campaign to Drive Open Enrollment

Monday, November 2, 2015


Also Announces Big Scale Enrollment Event in the Greater Boston Area   

EVERETT, MA - To reach state residents who are traditionally under-enrolled and under-insured, Health Care For All (HCFA) today launched an intensive multimedia/multilingual media campaign. The campaign, run in partnership with the Massachusetts Health Connector, coincides with the start of the 2015-2016 Open Enrollment period for health insurance, which ends January 31st. It will include TV, radio, and print platforms and will target residents of Everett, Chelsea, Revere, Lynn, Lowell, Framingham, Fall River and Brockton.

"Even though Massachusetts has the highest rate of health insurance in the country, we know that there are still many areas in the Commonwealth where many remain uninsured. This ethnic media campaign will target Spanish and Portuguese speaking communities in cities and towns where language and cultural barriers often prevent individuals and families from accessing the health care services they need," said Amy Whitcomb Slemmer, Executive Director of Health Care For All. "Our job will not be done until everyone in the state has access to affordable, high-quality care."

The media campaign will run through Tuesday, November 16th. It will direct consumers to the Health Care For All HelpLine: (800) 272-4232. The HelpLine is staffed by English-, Spanish- and Portuguese-speaking counselors offering free enrollment assistance.

"Health Care For All is also thrilled to announce the state's first Hispanic Enrollment Week," Slemmer continued. "It begins on November 9th and culminates with an exciting family-oriented enrollment event, where residents of Chelsea and surrounding communities can get help applying for health insurance in English, Spanish and Portuguese. There will be food, a flu vaccination clinic, and live entertainment for all attendees."

HCFA's Chelsea enrollment event will take place on Saturday, November 14th, at Williams Middle School in Chelsea, 180 Walnut Street, from noon to 4:00 pm.

"I urge all residents of Everett, from those who have lived here for decades to those who have just recently made the city their home, to take full advantage of the opportunity to enroll in a health insurance plan," said Everett Mayor Carlo DeMaria. "The health of our residents is essential to the well-being of the city, and no one should go without health insurance. There is now help available, in multiple languages, to assist residents in navigating the enrollment process."

A recent study conducted in Massachusetts by HCFA, JSI Research & Training Institute and the Institute on Urban Health Research and Practice at Northeastern University found that 52% of Latinos surveyed had never had insurance - despite almost 10 years of health reform in the state. Latinos in the state are more than three times as likely to be uninsured as whites.

"We are committed to providing quality, accessible health coverage to everyone in Massachusetts, and Open Enrollment is a great time for people without insurance to get coverage," explained Louis Gutierrez, the Executive Director of the Massachusetts Health Connector. "Health Care For All is a valuable resource for communities throughout the region, providing assistance and support to those who need coverage." He added, "The enrollment event on November 14 is a fantastic opportunity for people in Chelsea, Revere, East Boston and other communities to get the help they need so they go into the New Year with insurance."

"I would like to thank Health Care For All for their work to ensure that everyone has access to high quality, affordable, and culturally competent health care," said Senator Sal DiDomenico (D-Everett). "Signing up for coverage that works for an individual and their family is an important decision for anyone to make." He continued, "By providing multi-lingual insurance assistance to residents of the Commonwealth, we can ensure that everyone has the information and help they need to get the health care they deserve. I encourage the residents of my district to take advantage of the assistance provided by HCFA to find a plan that works for them."